(Free download) The Fund Raiser's Guide to the Internet
• Michael Johnston •
| #7243776 in Books | 1998-10-29 | Original language:English | PDF # 1 | 9.21 x.57 x7.58l,.0 | File Name: 0471253650 | 256 pages
||8 of 8 people found the following review helpful.| The best tool for nonprofits to understand the Net!|By A Customer|There is no doubt that Johnston's book is the most thorough study to date about how nonprofits utilize the Internet. It's full of real examples, which is a rare thing in Internet literature. Usually, it's just about potential and hype. Now, we've got some real data.|1 of 1 people found the following review hel|From the Publisher|This book presents the issues, technology, and resources involved in online fundraising and donor relations. A practical how-to guide, this book presents real-world case studies and successful practices from a top consulting firm, as well as
The American Red Cross received $128,000 in direct donations.
Greenpeace International's donations average $3,000 a week.
The World Wildlife Fund is getting over 100 donations a month.
All online.
Many nonprofits, intent on maximizing their donor base, have added the Internet to their roster of traditional solicitation vehicles, transforming it into an engaging, effective tool for getting out their messages. In addition to boosting visibility, W...
[PDF.nc87] The Fund Raiser's Guide to the Internet Rating: 3.93 (468 Votes)
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You easily download any file type for your gadget.The Fund Raiser's Guide to the Internet | Michael Johnston. Which are the reasons I like to read books. Great story by a great author.
