| #6930066 in Books | Harvard Business Review Press | 1996-01-15 | Original language:English | PDF # 1 | .77 x7.38 x9.18l,1.10 | File Name: 087584720X | 296 pages |
||1 of 2 people found the following review helpful.| Switchbusiness|By A Customer|Internet commerce makes or breaks a business depending on customer sensitivity, data privacy, the fit with business transaction systems already in place, good electronic work spaces and training programs, guaranteed delivery of goods and services, and transaction tracking. Mary J Cronin looks at net presences that have done well by accessing critic|.com |Mary Cronin wrote the very first book about doing business on the Internet, and her latest contribution continues in her pioneering and practical efforts at explaining the net to practical-minded managers. This is a collection of ten essays written by
It takes more than a Web site to make the leap from connectivity to competitive advantage on the Internet. This book is written for managers facing the challenge of devising an Internet strategy that will bring their companies recognition and competitive advantage - by the Internet pioneers in the companies that have been there, including: Thomas Anderson of Millipore on marketing products worldwide on the Internet; Russ Jones of Digital Equipment Corporation on establi...
[PDF.ju44] The Internet Strategy Handbook Rating: 4.64 (701 Votes)
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You can specify the type of files you want, for your device.The Internet Strategy Handbook | From Brand: Harvard Business Review Press. A good, fresh read, highly recommended.
