(Get free) The Mobile Internet: How Japan Dialled up and the West Disconnected
✿ Jeffrey Lee Funk ✿
| #7840429 in Books | 2001-10-01 | Original language:English | File Name: 9627762695 | 256 pages
||6 of 6 people found the following review helpful.| Deep insights into marketing in- and outside of mobile I-net|By Mike Tarrani|On one level this book is an examination of how mobile internet services were successfully developed and deployed in Japan. At this level the author goes into how the right mix of attractive services were developed, customers identified and then successfully marketed. The author provides ample suppor||"...a great book... a detailed template for how to create new disruptive technology markets" -- Clayton Christensen, author of The Innovator's Dilemma
"...will help Western audiences understand the power of the i-mode model... read this book
The mobile Internet has been phenomenally successful in Japan, with 70% of the world’s mobile Internet subscribers and 90% of the mobile Internet income in Japan, and a dismal failure in the US and Europe, who each account for less than 5% of the world’s subscribers. Jeff Funk compares the US and Japanese approaches to the mobile Internet and shows how the different approaches have led to such wildly different market responses.
It becomes apparen...
[PDF.ci79] The Mobile Internet: How Japan Dialled up and the West Disconnected Rating: 3.67 (442 Votes)
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You easily download any file type for your gadget.The Mobile Internet: How Japan Dialled up and the West Disconnected | Jeffrey Lee Funk. I was recommended this book by a dear friend of mine.
