(Download free pdf) The Soul of the New Consumer: The Attitudes, Behaviour and Preferences of E-customers
♥ Laurie Windham, Ken Orton ♥
| #16720564 in Books | 2001-02-21 | Original language:English | PDF # 1 | File Name: 1874111529 | 300 pages
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Based on their in-depth analyses of thousands of e-commerce contacts, the authors of this volume offer to lead executives, managers and entrepreneurs through the Web business revolution and empower them with strategies for succeeding in today's electronic marketplace. It contains chapters detailing how to drive customer behaviour on the Web; build and sustain brand loyalty; develop competitive business practices that protect consumer privacy; identify services and produ...
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You easily download any file type for your gadget.The Soul of the New Consumer: The Attitudes, Behaviour and Preferences of E-customers | Laurie Windham, Ken Orton. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.